If you want to win a Gravel race, this is the bike for you. This is the off-road DOGMA.
GREVIL F7
Your Next Ride Begins Here
Explore our extensive collection of high-performance Pinarello bikes. As one of the largest dealers in the Southeast, we offer unmatched expertise, selection, and service to help you find the perfect ride.
Buy online, pick up in store
We‘ll even hold your order for several days so you can come get it at a convenient time.
Shopping for your next bike or gear has never been easier! With our Buy Online, Pick Up In Store option, you can browse our full selection of bikes, accessories, and gear online and conveniently pick up your purchase at our store.
Trusted by Cyclists Everywhere
Love this bike shop. I've taken my bikes here for service over the years and have always received first class service. The staff has always been respectful and the quality of the workmanship is excellent.
Love this bike shop. I've taken my bikes here for service over the years and have always received first class service. The staff has always been respectful and the quality of the workmanship is excellent.
Above and beyond! Reality bikes is my favorite bike store. Great selection of bikes and accessories, plus awesome service. Extremely knowledgeable staff.
Above and beyond! Reality bikes is my favorite bike store. Great selection of bikes and accessories, plus awesome service. Extremely knowledgeable staff.
I've had a relationship with Todd and Reality Bikes for about 20 years. Simply put, these guys are the best bike shop in the Atlanta metro area. Todd took way more time than he should to make sure I was happy and comfortable. I left there thinking these guys are real pros.
I've had a relationship with Todd and Reality Bikes for about 20 years. Simply put, these guys are the best bike shop in the Atlanta metro area. Todd took way more time than he should to make sure I was happy and comfortable. I left there thinking these guys are real pros.
6/5 stars. If you're looking for the right "home" bike shop, this is it. Todd, the owner, is a great guy and takes care of his customers.
6/5 stars. If you're looking for the right "home" bike shop, this is it. Todd, the owner, is a great guy and takes care of his customers.
If you are new to biking for the whole family, they will spend time with each family member to make sure everyone is getting exactly what they are looking for even though they don't know what it is they are for!
If you are new to biking for the whole family, they will spend time with each family member to make sure everyone is getting exactly what they are looking for even though they don't know what it is they are for!
Feeling grateful for this kind and helpful staff! What a welcoming and warm local business. New to the hobby, I felt instantly at ease in asking some basic questions about my bike. Despite their obvious knowledge and expertise, staff members were very down to earth and non-pretentious...
Feeling grateful for this kind and helpful staff! What a welcoming and warm local business. New to the hobby, I felt instantly at ease in asking some basic questions about my bike. Despite their obvious knowledge and expertise, staff members were very down to earth and non-pretentious...
Excellent bike shop. Todd and his whole team did a great job answering all my questions and selling me a great bike (and the necessary accessories).
Excellent bike shop. Todd and his whole team did a great job answering all my questions and selling me a great bike (and the necessary accessories).
VISIT US
20 Tri-County Plaza, Cumming, GA 30040
Monday - Friday: 10 AM–6 PM
Saturday: 10 AM–5 PM
Sunday: CLOSED